Marketing Manager
Marketing Manager
Full Time - Permanent
Salary up to £35,000
Base: Five Ways, Birmingham
M&S Opticians launched in 2019 and provides the high quality optical & hearing care within the M&S store environment. With over 38 stores across England, Scotland and Wales, our offering continues to grow, with the latest frame range including designer brands and clinical excellence with OCT scan technology included with every eye test. M&S Opticians are also the first Which? Recommended Opticians.
About the role
We are looking for an experienced marketeer to continue to build the M&S Opticians brand and support the generation of appointments as we build our reputation as a leading optical and hearing care supplier on the high street.
This role will work closely with the Head of Marketing in meeting the marketing objectives through the development and implementation of effective multichannel marketing plans. Highly organised, you will need to be an all-rounder who can manage digital and CRM campaigns, merchandising and promotional projects alongside design and print. This role will need to manage internal and external stakeholders including M&S and therefore strong communication skills are key.
Key Responsibility areas will include:
- Develop and implement marketing plans to support the overall marketing strategy in relation to KPIs.
- Ensure appropriate systems for measuring marketing activity are in place and report to key stakeholders.
- Identify and recommend new activity which can be trialed and ultimately implemented to develop the business.
- Contribute to the development of the marketing strategy through learnings and recommendation.
- Work with Head of Marketing to strengthen marketing’s retail and customer-centric approach.
- Be a guardian of the brand and ensure compliance across the business.
- Be responsible for the day-to-day management of a number of external agencies including digital, design, and print.
- To develop and manage an effective and efficient marketing executive.
Who we’re looking for:
You will be an experienced marketeer, used to working in a fast-paced marketing environment, ideally B2C, who is looking for their next challenge. We need someone who is organised, able to meet deadlines, and plan campaigns across multiple channels. Experience of managing a direct report would be ideal. You will need to be confident to liaise with key stakeholders both internally and externally while delivering and analysing campaigns to a high standard.
- Department
- Support Team
- Role
- Marketing Manager
- Locations
- Head Office
Benefits
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Opticians Colleague Discount
Generous discounts on optical and hearing care for you, your friends, and your family.
-
M&S Colleague Discount
10% off at Marks & Spencer for you to enjoy.
-
Holidays
Minimum 28 days’ holiday, pro rata for part time colleagues.
About M&S Opticians
Launched in 2019 then followed by a period of expansion in 2021/22, there are now over 35 M&S Opticians nationwide, located largely in England but also with two stores each in Scotland and Wales. Our full list of stores can be found here. All our locations offer both optical and hearing care to our customers.
Marketing Manager
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